Hey everyone! Today we’re going to briefly go over how to use Facebook ads for local businesses. This is a pretty brief overview – but it’s going to help you learn a little more how to help your business get more leads or sales. Facebook ads is an amazing tool, which can help companies generate hundreds – to even millions of dollars.
When it comes to local advertising, you can easily reach existing OR new customers. Think of salons, clothing stores, restaurants – they all know who their current customers are, and can pretty easily create a campaign when they want to get more. Also what is a better reminder to send ads to current and potentially new customers? They’ll either take you up on your offer now – or they’re going to spread the message by word of mouth.
Targeting Facebook Ads for Local Businesses
What is targeting? In a pretty easy way to explain it – targeting is setting up the demographics of your ideal customer. You can set the age, gender, locations, and even cool things like interests or behaviors.
So if you have a electrician services business, then it wouldn’t make sense to target ads to people who are under the age of 18. If you did, then you could be wasting a lot of money. It would make more sense to target incomes, homeowners, or even just your local area.
Location Targeting for Local Businesses
Okay so this is a big thing. Let’s say you have one brick and mortar location like a clothing store. You would want to target people probably within 25 miles of your location. It really depends on what you sell, but keep in mind of customer driving time.
If you have a business that has a service area and you drive to the customers, then you can increase your target location. So if drive as far as 60 miles away to service customers, then you can target specific locations down to the street. So for example, if I have a painting company in Los Angeles, I can either target individual cities in LA – OR target all of LA county.
What Kind of Facebooks Ads are There?
Well there are a lot actually. But we’ll break this down by creative type, and what different kind of campaigns you can optimize for.
Creatives: Okay, when it comes to Facebook creative, there’s a lot you can do with it. You do have to follow the guidelines Facebook has so that you don’t get your account banned. Overall when it comes the type of creative there are available, you either can use images or videos.
Placements for ads: When it comes to ads and placements, there is a lot you can do with this. Below is a list of the different placements you can have with ads.
- Newsfeed (Desktop & Mobile)
- Right column (Desktop only)
- Instant Articles
- In-steam videos
- Messenger ads
- Instagram (Facebook owns Instagram!)
We won’t go over single placement, but this just shows the wide variety of ad placements you can have. Don’t get overly ambitious now and think every single placement will find you new customers. It’s best to test out creatives and see which is the best.
Campaign Types for Local Facebook Ads
When finally comes to start running your campaigns, there’s a lot to choose from. At first it can be pretty confusing (and intimidating), and you now wondering which campaign type should you choose.
You’ll see there’s awareness, consideration and conversion. The campaign type marked as awareness you will not have to use unless you’re a really big brand.
You will be either choosing consideration or conversion.
Let’s break this down for you.